Sales Development  •  Customer Success  •  Operations

More Than Sales.
More Than Support.

Since 2013 I've moved between retail, my own small business, training, sales development, and operations. Different titles, same job really — pay attention to people, and follow through.

6Roles Across Sales, Support & Ops
5 yrsBuilding Her Own Business
2Promotions in 6 Months at Wrnly
Tracy Eromhonse Abieba
Open to new roles
Promoted to SDR Team Lead
Tracy Abieba smiling

Quick Facts

  • Working since2013
  • FocusSales · Customer Success · Ops
  • BackgroundStartups, Small Business, Training
  • Core ToolsHubSpot, Apollo, Sales Navigator

About Me

Hi, I'm Tracy.

I've spent the last several years doing three things people usually treat as separate jobs — sales, customer support, and operations. To me they've always been the same job.

I started in retail, then spent five years building my own fashion business, T-LOR Creative Ventures, where I was the salesperson, the customer service line, and the operations person — because there was no one else. That taught me more than any course could have.

Since late 2025 I've been working remotely, often juggling more than one part-time role at a time — training people on CRM tools and customer service at Kova Academy, doing outbound sales development at Wrnly, and now coordinating day-to-day operations for an online training community at Bakers Growth Community.

I like the unglamorous parts of a business — the follow-up nobody got to yet, the process still held together by memory, the message that needed to go out an hour ago. Give me a customer, a pipeline, or a messy process, and I'll figure out how to make it work better.

Sales Development Customer Success Operations & Process Training & Coaching

Career Journey

How I got here

Six roles, one thread running through all of them — talking to people, solving what's in front of me, and following through.

1

De'Trason  ·  Retail Sales Representative  ·  2013 – 2015

Where it started

My first real job. I worked the floor — helping retail and occasional wholesale customers, running the store open and close, keeping displays and inventory in order. It's where I first learned to read what a customer actually needs versus what they say they want.

2

Sonero Businesses  ·  Customer Support & Operations Assistant (Part-time)  ·  2014 – 2015

Learning the back end of a business

Alongside retail, I helped a small business sell cakes and farm products — handling customer calls and WhatsApp messages, coordinating deliveries, and sorting out issues when something went wrong. Small operation, but it taught me how much a business depends on someone just answering the phone.

3

T-LOR Creative Ventures  ·  Founder & Customer Relations Lead  ·  2018 – 2023

Building something of my own

I built and ran my own fashion business for five years — custom clothing, alterations, fabric sales. I handled the sales, the marketing, the customer service, and the operations, and supervised three apprentices along the way. There was no department to hand things off to, so I learned every part of running a business the hard way.

4

Kova Academy (formerly CX Academy)  ·  Customer Service & CRM Trainer, Part-time  ·  Oct 2025 – Mar 2026

Teaching what I'd been doing for years

After years of doing the work myself, I started teaching it — training learners on CRM tools, customer service, and sales fundamentals. I built lesson plans, reviewed assignments, and gave feedback learners could actually use. Explaining CRM workflows to someone new made me think harder about why I do things the way I do.

5

Wrnly  ·  Sales Advisor → SDR → SDR Team Lead  ·  Dec 2025 – Jun 2026

Getting structured about sales

I joined as a Sales Advisor, moved into an SDR role, and was promoted to Team Lead within about six months. I built outbound prospect lists with Apollo and LinkedIn Sales Navigator, ran cold email and LinkedIn campaigns targeting US startup founders, and worked through email deliverability problems until I found a manual warm-up process that helped. Once I stepped into the lead role, I coached other SDRs, reviewed their messaging, and assigned leads.

6

Bakers Growth Community  ·  Operations & Program Coordinator, Part-time  ·  May 2026 – Present

Where it all comes together

My current role. I coordinate daily operations for an online training community for baking entrepreneurs — running the WhatsApp learner community, preparing training materials and certificates, and working closely with the founder to keep communication and organization tight. It pulls together the training, sales, and operations experience from everything before it.

Results & Achievements

What I can actually point to

Nothing here is a guess. These are things I can explain and stand behind in an interview, not numbers picked to look good.

2013

The year I started working — retail, then everything since.

0

Roles across retail, entrepreneurship, training, sales, and operations.

0

Years building T-LOR Creative Ventures from the ground up.

0

Apprentices supervised while running T-LOR Creative Ventures.

0

Promotions in 6 months at Wrnly — Sales Advisor to SDR to Team Lead.

0

Tools and platforms I use day to day, from CRMs to AI productivity tools.

Tools I use day to day

HubSpotApolloLinkedIn Sales Navigator Google SheetsGoogle WorkspaceGoogle Meet ZoomSlackWhatsApp Business CanvaChatGPTClaude AI

How I Work

A process that puts people first

Every company works differently, but one thing never changes — people want quick answers, clear communication, and someone they can trust.

1

Listen First

I don't like making assumptions. Before trying to solve anything, I want to understand what's really going on — most times, the real problem isn't the first thing people mention.

2

Ask the Right Questions

I ask questions that help me see the full picture. The better I understand the situation, the easier it is to find the right solution.

3

Look at What's There

I check the CRM, past conversations, notes, whatever's available. Good decisions come from good information, not guesswork.

4

Find the Best Solution

Sometimes the answer is simple. Other times it takes teamwork. My focus is always on a solution that works for the customer and the business.

5

Keep Everyone Updated

Nobody likes being left in the dark. Even without a final answer yet, people deserve updates and honest communication.

6

Follow Up

The conversation doesn't always end when the issue is solved or the deal is closed. Checking back in is how long-term relationships get built.

7

Look for Ways to Improve

Every conversation teaches something. If there's a way to make the process smoother next time, I'll fix it, even if nobody asked me to.

What you can expect from me

I communicate clearly
I stay organized
I follow through on what I say
I enjoy solving problems
I treat customers like people, not tickets
I believe small details make a big difference

Showcase My Work

How the work actually moves

A few of the workflows I've actually built or run day to day — not a made-up dashboard, just how things move from first contact to done.

REAL WORKFLOWS

From My Day-to-Day Work

Outbound Sales Workflow  — Wrnly

Build Prospect List Personalized Outreach Reply & Discovery Assigned & Coached Handoff to Founder
Apollo LinkedIn Sales Navigator Cold Email Manual Warm-Up Process

Learner Onboarding & Support Workflow  — Kova Academy & Bakers Growth Community

New Learner Joins Added to WhatsApp Community Live Training & Class Coordination Assignments Reviewed Certificate Prepared & Sent
Google Workspace Canva WhatsApp Business AI Tools

Operational Improvement  — Bakers Growth Community

Before

Certificates were created ad hoc, cohort by cohort, with no consistent process to follow.

After

A structured, repeatable system for creating and distributing certificates, built with Google Workspace, Canva, and AI tools.

Case Studies

Three real situations from my work

Not polished essays — just what happened, what I did, and what came out of it.

Case Study 01

Building an Outbound Process from Scratch

How I helped a startup turn cold outreach into real conversations — at Wrnly.

The Situation

Wrnly needed to reach US-based startup founders who'd never heard of the company. There was no outbound process yet — no real prospect list, no tested messaging, and emails that were landing in spam more often than not.

Build the List

Used Apollo and LinkedIn Sales Navigator to build targeted prospect lists of startup founders, instead of working from generic contact lists.

Write & Test Messaging

Wrote personalized cold email and LinkedIn sequences, then reviewed and adjusted based on what actually got replies.

Fix Deliverability

Researched why emails were landing in spam and put together a manual warm-up process to improve delivery.

Coach the Team

Once I moved into the Team Lead role, I reviewed messaging with other SDRs, assigned leads, and ran regular check-ins.

Promoted twice in 6 months
Deliverability issues addressed
Consistent outbound process in place
Trusted to coach other SDRs

What I Learned

Outbound sales isn't just about writing a better message. Half the battle is technical — if your emails don't land, it doesn't matter how good the copy is. Fixing the process mattered as much as fixing the words.

Case Study 02

Making CRM Training Actually Stick

Turning a technical topic into something learners could use right away — at Kova Academy.

The Situation

Kova Academy needed someone to teach CRM tools, customer service, and sales fundamentals to learners who were mostly new to all three. Lecture-style training wasn't going to hold anyone's attention for long.

Design Around Practice

Built lesson plans and presentations around discussion and role play, not just slides.

Make It Hands-On

Walked learners through real CRM workflows and customer scenarios instead of just describing them.

Review, Don't Just Grade

Went through assignments individually and gave feedback learners could actually act on.

Stay Reachable

Answered questions outside class time and broke down technical concepts in simpler terms.

Ask What's Landing

Adjusted sessions based on what learners were and weren't picking up.

Positive feedback from learners
Recognized by the academy founder
Engaging, practical sessions
Learners applying concepts, not memorizing

What I Learned

People learn a CRM the same way they learn to talk to a customer — by doing it, not by being told about it. My job was to get out of lecture mode and into practice mode as fast as possible.

Case Study 03

Fixing a Process Nobody Had Time to Fix

One of many small operational fixes in my current role at Bakers Growth Community.

The Situation

Certificates for graduating learners were being created ad hoc — no consistent process, easy to make mistakes or fall behind as the cohort grew, on top of the daily class coordination and WhatsApp community I was already managing.

See What's Actually Happening

Walked through how certificates were being made and sent, step by step, to see where it broke down.

Build a Repeatable Template

Set up a consistent certificate format using Google Workspace and Canva that could be reused every cohort.

Bring in AI Where It Helped

Used AI tools to speed up the repetitive parts of the process without losing accuracy.

Keep the Community Running

Did this without dropping the daily WhatsApp support and class coordination already part of the role.

Loop In the Founder

Kept the founder updated on the new process so it stayed consistent even when I wasn't the one sending certificates.

Structured certificate process in place
Smoother graduation experience
Recognized by the founder for reliability
One less thing to worry about each cohort

What I Learned

Operations work is mostly noticing the thing that's still held together by memory, and fixing it before it breaks. Nobody asked me to fix the certificate process — I just noticed it needed it.

What It's Like Working With Me

Straightforward. Organized. Genuinely invested.

If we've never worked together before, here's one thing you should know about me: I don't like making work harder than it needs to be.

I like asking questions, staying organized, and making sure everyone knows what's going on. If I tell someone I'll follow up tomorrow, I follow up tomorrow. If a customer has a problem, I'd rather keep them updated than leave them guessing.

I believe there's always something to learn — every customer conversation, every sales call, every messy process is a chance to improve the way I work.

At the end of the day, I want people to remember two things: that I genuinely cared about helping them, and that they could count on me to get the job done.

The kind of impact I aim to leave

I want customers to feel heard. I want teammates to know they can rely on me. I want businesses to run a little smoother because someone bothered to notice what wasn't working and fixed it.

If I can leave a team better than I met it, then I've done my job.

Tracy Abieba

My Work Style

  • Communicate clearly
  • Stay organized
  • Follow through on commitments
  • Stay calm under pressure
  • Treat customers with respect
  • Sweat the small details

"People may forget what you said, but they'll remember how you made working with you feel."

Let's Connect

Let's build something great together.

Thanks for taking the time to look through my portfolio. If you're looking for someone who enjoys solving problems, building relationships, and helping businesses run a little smoother, I'd love to have a conversation.

QR code linking to Tracy's LinkedIn profile

Scan to connect on LinkedIn

Tracy Eromhonse Abieba

Sales Development · Customer Success · Operations

Say Hello